In Kenya there are a number of businesses each of which is listed in the local Kenyan business directory known as Offers Africa Ltd. The objective is to simplify business processes by making them online. Among the categories included in the listing are advertising and promotion, automobiles, building maintenance materials and hardware, education, fashion, health and beauty, food, and groceries, music, film and photography, gifts and flowers, sports, office, furniture, home and garden, power products and industrial equipments, technology, books and stationery, toys and gaming, travel, hotels and leisure.

To make important shopping deals customers need to avail offer codes from the relevant websites from the comforts of their home. These offer codes can be redeemed with the favorite products on visiting the retail stores.